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Executive Courses

Executive Courses

Executive courses Executive courses

E-commerce e Digital marketing

Is essential to take into account the digital transformation taking place in the creation of the business strategy. It is vitally important to have people within your organization who know the dynamics and tools of the digital world: from online sales to the promotion of your product or service on the various digital platforms.
The JobLeader E-commerce & Digital Marketing course will cover different topics, starting with the Digital Disruption or Digital Revolution that is transforming all business areas. The study of Customer Experience and Neuromarketing will be fundamental to understand how to create an effective E-commerce site with an excellent User Experience.
Amazon will be analyzed both as a sales platform and as an online communication tool.
In support of the entire online sales part, all digital promotion tools will be analyzed: from SEO to SEM, to content creation, to communication activities on the various social platforms, enriching the module with Influencer marketing and Digital PR skills.
The fundamentals for creating an integrated marketing plan with both offline and online activities will also be transferred.
In addition to the modules dedicated to the development of technical skills, the course is enriched with a Change Management module, which will help participants understand how to activate digital change within their company.
The Faculty is made up of industry professionals, business consultants, training experts.
The didactic approach used is practical and concrete and the company testimonials, case analysis and group work allow a constant exchange and comparison between the participants.

The course is also one of the specializations available for the achievement of the Executive Master in Digital Marketing and Sales.

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